Apple's 2015 Apple Watch launch was high-profile; the recent Vision Pro AR device debut is low-key.

Apple's 2015 Apple Watch launch was high-profile; the recent Vision Pro AR device debut is low-key.

Vision Pro faces challenges: $3,500 price, limited AR interest; Apple targets developers first, plans mainstream appeal later.

Analysts predict 400,000 Vision Pro sales in 2024, far less than 12 million Apple Watches in 2015.

Vision Pro, a decade in the making, offers 3D experience with eye and hand tracking.

Apple positions Vision Pro as "spatial computing," distinct from the metaverse.

Developers actively involved; worldwide test labs gather feedback, Apple makes improvements.

Tim Cook emphasizes content experiences, working with entertainment companies to enhance appeal.